SLASH Redefines The Way Fans Experience Music And Albums With Music Tech Apps Slash360, AmpliTube
We’ve moved into the digital music era, but multimedia albums have
neglected to make the transition into this new era as easily as singles.
Technology has evolved to create opportunities never before possible,
such as interacting with artists in a live setting. Ideas move fast, and
it makes sense an artist would be at the heart of new, innovative and
forward-thinking ideas that resonate.
Grammy-winning, iconic guitarist and Rock and Roll Hall of Fame
inductee SLASH has introduced two new music apps which celebrate a
return to the full-length album, allowing fans to access his signature
sound and push the boundaries of how music is released.
Slash’s new album Apocalyptic Love moves into the interactive age
and is now available as a multimedia app for users of Apple’s iPhone,
iPad and iPod devices. Slash has partnered with MATIvision to bring fans
the Slash360 app. The Slash360 brings you into the studio with Slash
and his bandmates Myles Kennedy and The Conspirators' Brent Fitz (drums)
and Todd Kerns (bass).
“We recorded this album live, as we played it,” explains Slash. “The
app captures the energy of the band in the best way and MATIvision
allows fans to experience the album just as if they were in the room
MATIvision is the world’s first multi-camera 360-degree interactive
music application. The Slash360 app allows fans to follow every moment
of the band performing Apocalyptic Love in its entirety through the eyes
of six 360-degree spherical, panoramic cameras. Slash360 is a music
first. Never before have fans been able to control their experience
while listening to the album at the same time.
Slash and MATIvision have taken the information that used to be
limited to a CD booklet and turned it into a unique fan experience.
There are two versions of the Slash360 app. The introductory version
includes the #1 Active Rock hit 'You’re A Lie' with lyrics and extras
Click here to experience.
A second, full version includes the entire album performance of
Apocalyptic Love, photos, lyrics and other extras ($4.99). Experience
the full version here.
For the more musically inclined fan, Slash partnered with IK
Multimedia to develop AmpliTube Slash edition which allows fans to play,
practice and record with Slash’s signature pedals and amplifiers on the
iPhone, iPod touch, iPad and Mac/PC. Users can rock in a fully
integrated multi-track recording studio with Slash’s legendary Marshall
amplifiers and his signature guitar pedals as well as a comprehensive
collection of Slash’s guitar tone settings.
“Myles and I wrote Apocalyptic Love entirely on tour,” explains
Slash. “When we weren’t performing we were traveling so by using my
iPhone with AmpliTube and iRig I was able to capture the ideas swimming
in my head at 4AM. I’ll do some tweaks on the Marshall’s, but there are
different effects available including distortion, chorus, auto wah and
Slash worked closely with IK Multimedia to make sure AmpliTube Slash
faithfully reproduced his unmistakable sounds and tones. The apps are
now available for iPhone, iPod Touch, iPad ($9.99) and inside the new
AmpliTube 2.5 for iOS with the inclusion of SLASH’s full deck of
signature gear in the cutting edge AmpliTube Custom Shop desktop/laptop
app and plug-in for Mac/PC ($79.99). For all possible options, visit this location.