AIRBOURNE Partners With Six Flags, New Song For New Roller Coaster Australia’s
AIRBOURNE (vocalist/lead guitarist
Joel O’Keeffe, drummer
Ryan O’Keeffe, guitarist
David Roads, and bassist
Justin Street) will
release their third album, Black Dog Barking, on May 21st. Produced by
award winning producer
Brian Howes (HINDER, PUDDLE OF MUDD), this is the
follow-up to 2010's No Guts. No Glory.
But that's not all... Six Flags Entertainment Corporation, the
world’s largest regional theme park company, and Roadrunner Records have
announced a new partnership, including the first-ever release of an
original song created for a roller coaster. The Full Throttle edition of
Airbourne's new song 'Live it Up', the first single from Black Dog
Barking, will be released for the opening of Full Throttle at Six Flags
Magic Mountain in Valencia, CA, the tallest, fastest looping roller
coaster in the world.
The song will be released to rock radio in late spring, followed by
its in-park debut at Six Flags Magic Mountain with the ride opening. The
Full Throttle edition of 'Live it Up' will be featured throughout the
newly themed five-acre section of the park, where guests will experience
high-energy action through fast-paced imagery, sound and lights, with
additional music by various Roadrunner artists. The launch will be
further supported nationally in all theme parks, Roadrunner and Six
Flags online and social media channels, live events and press outreach.
“Theme music is synonymous with television, movies and even sports.
It's a natural extension to bring original music to a world-class roller
coaster, like Full Throttle,” said David McKillips, Senior Vice
President of Corporate Alliances, Six Flags Entertainment. “Roadrunner
Records had the creative vision and talent to match the heart-pounding
speed and adrenaline the ride experience delivers, backed with a content
partnership that provides best-in-class entertainment to our guests.”
In addition to the song’s release, Six Flags and Roadrunner will be
working together on programming to be featured on Six Flags digital
networks, which includes the Nielsen-measured Six Flags Television
Network. The content partnership will air Roadrunner videos in ride-line
televisions and help drive awareness, music downloads, and sales for
Roadrunner’s breadth of rock artists.
“This is an innovative partnership that brings together two great
brands and allows Roadrunner to bring music to millions of
entertainment-seeking consumers in a new way,” said Michael Easterlin,
General Manager of Roadrunner Records. “Six Flags’ ability to generate
awareness through the Full Throttle attraction and its national media
network provides a unique outlet for fans to instantly access our
music.”